Establish your Need
Write a Mission Statement
Build a Brand Identity
Find Your Perfect Users
Find a Place in the Market
Put Together an Offer
Hone Your Brand Voice
Design the Look & Feel
Sensical User Journey
If you have an idea for a product, service, or project & need a brand that attracts users, this is for you.
If you've built a community already, but you're unsure how to foster its growth, you should start with this book.
If you've already got a brand and want to make community your competitive advantage, purchase the workbook.
If you're rebranding to attract the right people and forge a healthier community, download the dossier.
Use the Brand Identity Blueprint to connect your brand mission and values to your product/service, so that your target audience explicitly sees why why they should support your brand.
Humanize your brand voice so that you’re meeting your users with the right tone for where they are in their user journey.
All communities are made of people who share and participate in a common sense of belonging. To build a sense of belonging you should start by collecting people with shared interest and values. This is exactly what a magnetic brand does.