Did you fall
into community building?

that's how most of us started too, and its...


In such a rush to build the community industry
to prove our ROI, ride the Community wave, and forge confident managers
we've lost what it means to study and build culture

Community is a social science.
Our organizations and our virtual spaces are socially constructed.

"A Community is a well-defined unit of Culture:

The set of shared attitudes, values, goals, experiences, practices and artifacts that characterize a defined group of people of any specific size.

If you're measuring your community without defining your limits, bin your data."

Samantha 'Venia' Logan

So we're filling in a few gaps

We're preparing you & your stakeholders by...

the SCMS research process

Here's how we're teaching community differently

We're making 4 step-by-step workbooks on creating community

Confidently craft a magnetic brand

9 exercises to Attract the perfect audience for your lifelong community

For a limited time the first 100 users will get a 15% Discount with code: EARLYADOPTER

Cover: Confidently Craft a Magnetic Brand

Build a platform engine

This 6-exercise workbook will implement on your magnetic brand dossier by building you a user journey, website, measurement system, and segmentation flow.

September. 2022

Create a Community Charter

Once your brand, tech, and audience is established, this 3-part community charter will build the foundational community documents to turn your target audience in to a thriving community. 

January 2023

Build A Measurable ecosystem

This workbook walks you through the 8 most important tasks a community manager needs in your day-to-day to find out what you don’t know, and leverage a community for brand success.

March 2023

These workbooks will feed into 2 courses

101: how to build a magnetic community brand

Passion Led Us Here cover image - Derrick Hildman & Samantha Venia Logan

If you’ve got an idea, a new business, or a new community, or if you want to reposition your established brand for the new community advantage, this comprehensive magnetic brand building course will build 4 action-ready brand dossiers for 4 different community types so you can build a brand that attracts and converts passionate community members.

201: A guide to frameworks of community

This 201 community management course isn’t just a sequel to our 101 course–This is a 201 community course to the community industry. This course levels up your community skills and makes you a full-on social scientist. You’ll learn and actively apply 14 proven social scientific frameworks that make you a better strategist, moderator, connector, analyst, and researcher.

and creating a community about you, to support continued learning

As we build out our resources, we’re adding case studies, presenting new research, doing theory deep-dives, metrics how-tos, reviewing products and more, on our Youtube channel–videos every 2 weeks! 

The best way to learn is to collaborate daily with people who are just below, right at, and just above your skill level. That’s why master minds work. This community forges supportive connections with similar people.

Books are the easiest form of media to produce, but the least automatically engaging. So we build this book club to work whether you actually read the book or not – it’s automatic cliffnotes – 1 book per month.