About My Talk:
In the Community world we’ve seen massive measurement upsets, from the rise of the Community Intelligence Platform (CIPs) to Community Operations as a Super-Department. One of the biggest drivers of this trend has been a rising conflict between marketing and community measurement tools. On one end Community tools have ignored the Marketing suite in favor of their own tools, because marketing’s processes are “insufficient” for measuring community. On the other end, Community metrics are too disparite, difficult to work with, and create needlessly complex data flows for any brand’s tech stack.

In this talk I’d like to explore this rift with both community and marketing professionals in the room and propose some resolutions to the problem. Starting organizationally with processes, but also by discussing the use of google business suite for Community measurement, and impvoing the impact of CIPs to back-end data for marketing departments.

About this Event:
Are you a community builder? Join us for the upcoming CMX Summit 2023 on Wednesday, October 4th – Thursday, October 5th, to shine and take your community to new heights!
Our mission at CMX is to advance the community industry and help professional community builders thrive. This year, our focus is on helping you and your community shine, and we’re excited to welcome you to two days of insightful conversations, dynamic presentations, and interactive workshops.
At CMX, we firmly believe in the power of community-led initiatives, building sustainable communities, and exploring the new frontier of community. Our “Shine” theme embodies this philosophy, and we can’t wait to show you how to unlock your community’s full potential.
You’ll leave with the knowledge, skills, and connections needed to make your community shine like never before. So mark your calendar for October 4-5th, and let’s unlock your community’s full potential together!