Craft a Magnetic Community Brand To Prepare For Community

Q: How Does this course get updated?

Great question! This course is updated via a live cohort training every October, but the eCourse version will only update once every 2 years as that live cohort creates new content and brand examples. If you purchased the eCourse you will get priority and discount seats to the cohort as well. The expected lifespan of the recorded eCourse content is about 3 years before we recommend re-taking it, because this industry mosts FAST.

Q: Do you Provide this in any other learning formats?

We do, indeed! Because the Socially Constructed Community co-creates our resources we cater to a variety of learning methods. Live Cohort Course We update this eCourse annually through a LIVE cohort course every October. If you buy this eCourse you’ll get priority and discounts on the live cohort seat too. The PDF workbook: If you’d rather work through the exercises yourself and without an $800 dollar stress-factor, you can get the Workbook on its own for just $200 here ! :) Just get the dossier templates: And if you’re already an expert (we do not recommend this for beginners!) you can get just the exercise dossier template on its own. We provide this for those who already know what they’re doing, but need the dossier to fill out.

Craft a Magnetic Community Brand
Step 1 to Community Brand Success

Build a brand Identity users will 'wear' as their own

…Help me convince my boss?

^ Have an email template! ;D

The purpose of a Winning Brand Has Changed

Today’s Top brands are not the ones who
sell the best products or spend the most on ads

Today's Most loved Winning Brands...

Craft brand identities that audiences ‘wear’ as their own
Attract selective audiences to champion long-term relationships
Design thriving member spaces that encourage self-disclosure
Co-create successful products and services alongside members
Achieve and celebrate individual member success among peers

Cater to and foster their members’ infectious enthusiasm

The Traditional Brand Building Approach is No Longer Effective
Consumers Simply Don’t Trust Brands They Don’t Regularly Interact With

To create a successful brand in 2023, you must design a long-term relationship your customers want. You need a brand capable of turning any target audience into a community by crafting an authentic, multi-dimensional brand identity that adapts itself as users become members so you can create meaningful connections.

So if you’re building a brand the traditional way, you’re probably struggling to

Craft a brand that really speaks to your purpose & values
Find the community among your audience
Design a space your members actually want to live in
Meet incredible people to co-create with you
Foster Belonging in the very space you’re responsible for

You must design a relationship-building engine at the
Core of your biggest marketable asset—your audience

Introducing the Magnetic Community Brand eCourse

Step 1 in creating a powerful Community

This foundational course for business owners, community builders, and influencers crafts an alluring and authentic brand identity by encouring your members to generate belonging.

In just under 2 weeks, you'll have a Magnetic Community Brand members will flock to and claim as their own.

I'm an "accidental" community manager and my company is going through a big community refresh.

I've come out of this course with a solid plan of work. Venia's course has a great way of breaking down hard concepts into bite-size chunks to make it make sense. She's built every exercise carefully to give me the exact right words to reposition our brand. I would recommend this course for anyone who touches community in any way.

As a creative focused more on great stories then marketing myself I'm generally bad at it. I've worked on twitch for years, and I've never really been able to promote myself beyond a close-knit unstructured community.

As part of the Library Wars World I want to create a broader community for book lovers, to reclaim the tired literary tropes we've lost, but I lacked focus. Venia's done an incredible job of helping me understand what is best for me and how to tactically build one story project, into a community brand.
She's just been immensely helpful.

I can tell you first hand....RUN to Venia's LIVE MAGNETIC BRAND eCourse! I am completely convinced that there is no better expert in this field—anywhere!

And this isn't "let me tell you about venia and let me tell you how great she is."

I have so much faith in fact, that she knows what she's doing, that this course convinced me to hire her for my Magnetic Community Brand!

I own @Venia's Magnetic Brand Workbook and can't wait to apply what I've learned! HIGHLY recommend it!!

Craft, Optimize, or Reposition your Brand for Community

If your goal is a community around your brand, to monetize your passion, or to lead the community you’ve made, this ecourse is for you. If you want to bring people together under one banner, make Community the focal point of your company, or monetize your passion, this eCourse will do it. And if you’re not sure how to lead the community you’ve made, we’ll clear that right up.

Business Owners

Put Community at the center of your brand to create return revenue, improve lifetime value, divert support costs, generate feedback en masse, and stop wearing 10 hats.

New Communities

Give your Community direction and financial stability by creating a cohesive, attractive, and shared vision that clearly aligns key stakeholders with community members.

Community Managers

Make your community’s value palpable to C-suite, marketing, and every other department so you can get buy-in and support with a cohesive community brand dossier.

Leaders & Influencers

Improve audience precision, align your marketing goals, and easily find your core evangelists so you can attract the right quality people to grow your community fast.

Whether you’re revising an existing brand, creating an entirely new one, reviewing your 2022 plan for the new year, or need to reassess your brand position quickly, this eCourse is for you. So why wait?

Ready to design your Community Brand?

Have your boss pick up the tab with this convincing email template!

What will you get from this course?

To create a robust Community, you must start by attracting a quality audience. In this 20+ hour eCourse with over a dozen brands to learn from, I’ve revised 9 exercises from the industry’s biggest expert marketers, data analysts, academics, and community managers, to create Community better.

These exercises will set you up with

A Powerful Brand Identity that takes part in a wider, more meaningful mission
A comprehensive understandingof the audience you want to fill your community
A complete assessment of the wider industry impact you’re going to make
A compelling offer capable of selling it to the right people
A ready-for-design brand for web, social, and stakeholder use.

And you’ll come out of this with

120-page Magnetic Brand Workbook for brand building.
A winning ‘easy-button’ Magnetic Brand Dossier to instantly convince stakeholders
A cohesive brand identity blueprint to that converts audiences to members
The easiest 1-page style guide to your brand’s voice, look & feel you’ll ever need
A ready-to-make User Journey Map that outlines every asset & process you need

Here's what you can expect...

Craft a Brand Identity Your Users Will 'Wear.'

With Real-Life Brand Examples From Community Members

Position or Pivot Your Brand's Offers for Community Benefits

Map Out & Stake Your Place in the Community Industry

Use Actual Social Scientific Principles Like Social Penetration Theory

Deliver Context That Goes Beyond Mere "Value"

This eCourse Teaches You all the Fundamentals to Brand Building in Community

Create An authentic & 3-Dimensional Brand Voice for Users

The perfect blueprint dossier for creating or repositioning your brand to a community of passion.

You Ready?
Let's Craft a Magnetic Brand Together

This is step 1 to your ideal community.

Purchase the eCourse to start optimizing your brand for community success.

Need help convincing your boss?

We’ve put together an email template that worked for others!

And We're practicing what we preach

Get exclusive live access to Brands That Already Went Through the Course.

We built this course by co-creating several real brands who are still available to you in our Socially Constructed Discord. Get exclusive VIP community access to people who’ve already made their brands magnetic. Get their help as you work through this magnetic brand ecourse.

Here's what they've said about it!

I own @Venia's Magnetic Brand Workbook and can't wait to apply what I've learned! HIGHLY recommend it!!

I don't have the money to get started. What can I do?

I totally get you there! Starting a busing is hard—especially when it’s on the back of a Community that takes a while to build.

Here’s what I would do:

Join the Socially Constructed Discord!
Simply joining the Community can give you value and resources necessary to pay for this course. You may also find that our community members succeeded BECAUSE they took the chance on this course. So ask them for advice!
Pay in Installments
I know $800 is a hefty pill to swallow for new new businesses and influencers, but it is ABSOLUTELY worth it. If you don’t believe me, just pay in installments! If you didn’t find it useful, you can ask for a refund before your second payment is due, no harm, no fowl.
Just purchase the workbook and give it a go
If you’re not sure the eCourse is quite your speed yet, no worries! We also offer the workbook on its own without access to the eCourse for a much lower price. You’ll just not get the extra lessons examples, and walkthroughs. But, if you can do it on just the workbook, you’ve saved yourself a cool $600.

Click here to access it.

How can I convince my boss to get this course?

Yeah, we anticipated that’d be a problem.

Here’s a template that’s worked for others. You can start your email here, or you can copy/paste the copy below:

Hey [boss],
I’ve been looking at ways to improve our online community and found a course I would like approval to take.

One of the biggest things we’ve been struggling with is [your biggest struggle].

While looking at ways to solve this problem, I discovered an eCourse called the Magnetic Community Brand course, [link to the course], as part of Samantha ‘Venia’ Logan’s eCourse series teaching the Social Science of Community. It caught my eye and excited me because it [will help your struggle how?].

This course dives a LOT deeper into social science than any of the courses I’ve taken before, so in addition to helping us reposition our brand for the community, it will also prepare me for many unforeseen hurdles we’ll run into. It will make me a better Community builder, and I’ll come out of it with a brand dossier we can propose to get all the other departments on board quickly.

The course requires around 20 hours of commitment for $800 dollars, but if we were to consult with her instead, that’s only about 5 sessions. Plus, I’ll get VIP access to her community and free feedback on the dossier if we encounter significant roadblocks or questions.

Please take a look at it, give it some thought, and let me know by the end of next week if we have it in my career development budget. I’m genuinely excited about this! I’ll bring it up in our next meeting!

Regards,
[your name]

What If I already have the workbook?

Sweet! Thanks for purchasing the workbook! You’re entitled to a special discount the value of the workbook!

I’ve set up some automations to make sure you get access to an exclusive discount on the course so you’re not re-purchasing the book, but if I missed that, please just email me at venia@sociallyconstructed.online, or message me in the Discord 🙂 We’ll work it out there.

Is this course for me if I'm just starting?

In a word: YES!

Start here.

This course is STEP 1 in building a robust community experience. Before you can have a community you MUST have an audience, and a shared goal for that audience to come together around.

Most of the time I see communities fail, it’s because they failed to nail one of these 9 core exercises, and their brand, marketing, and infrastructure got in the way as a result.

So yes, start here.

How Does this course get updated?

Great question!

This course is updated via a live cohort training every October, but the eCourse version will only update once every 2 years as that live cohort creates new content and brand examples.

If you purchased the eCourse you will get priority and discount seats to the cohort as well.

The expected lifespan of the recorded eCourse content is about 3 years before we recommend re-taking it, because this industry mosts FAST.

What If I already have a Community? Is this still helpful?

All Communities struggle with engagement and growth, but let me say this as someone in this business for 10 years.

Typically, if your community has an issue, you can track it back to the brand, it’s HIGHLY likely that one of these core brand elements is to blame.

This course is ALWAYS a great idea because it will help you find the problem, convince others it IS a problem, and then fix that problem with little to no red-tape.

Do you Provide this in any other learning formats?

We do, indeed!

Because the Socially Constructed Community co-creates our resources we cater to a variety of learning methods.

Live Cohort Course

We update this eCourse annually through a LIVE cohort course every October. If you buy this eCourse you’ll get priority and discounts on the live cohort seat too.

The PDF workbook:

If you’d rather work through the exercises yourself and without an $800 dollar stress-factor, you can get the Workbook on its own for just $200 here! 🙂

Just get the dossier templates:

And if you’re already an expert (we do not recommend this for beginners!) you can get just the exercise dossier template on its own. We provide this for those who already know what they’re doing, but need the dossier to fill out.

If I need help, where can I go?

This eCourse and all education resources we make are a part of the Socially Constructed Community!

Because we are an iterative community where we co-create together, most of the people there can help you because they had a hand in the resources we make!

Join the community here!

Can you just do this for me?

If you’d like, absolutely!

You can set up a consultation here.

Typically Magnetic Brand Dossier’s take around 4 weeks to complete because of interviews throughout the proces but it is usually ~25 hours start to finish.

Craft a Magnetic Community Brand
Step 1 to Community Brand Success

Build a brand Identity users will 'wear' as their own

The purpose of a Winning Brand Has Changed