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The Platform Engine Blueprint Cohort now open!
Claim your early bird registration for our live cohort on designing, selecting, and building your Community platform! Course starts May 19th!
Cater to and foster their members’ infectious enthusiasm
To create a successful brand in 2023, you must design a long-term relationship your customers want. You need a brand capable of turning any target audience into a community by crafting an authentic, multi-dimensional brand identity that adapts itself as users become members so you can create meaningful connections.
This foundational course for business owners, community builders, and influencers crafts an alluring and authentic brand identity by encouring your members to generate belonging.
If your goal is a community around your brand, to monetize your passion, or to lead the community you’ve made, this ecourse is for you. If you want to bring people together under one banner, make Community the focal point of your company, or monetize your passion, this eCourse will do it. And if you’re not sure how to lead the community you’ve made, we’ll clear that right up.
Put Community at the center of your brand to create return revenue, improve lifetime value, divert support costs, generate feedback en masse, and stop wearing 10 hats.
Give your Community direction and financial stability by creating a cohesive, attractive, and shared vision that clearly aligns key stakeholders with community members.
Make your community’s value palpable to C-suite, marketing, and every other department so you can get buy-in and support with a cohesive community brand dossier.
Improve audience precision, align your marketing goals, and easily find your core evangelists so you can attract the right quality people to grow your community fast.
Whether you’re revising an existing brand, creating an entirely new one, reviewing your 2022 plan for the new year, or need to reassess your brand position quickly, this eCourse is for you. So why wait?
Ready to design your Community Brand?
Have your boss pick up the tab with this convincing email template!
To create a robust Community, you must start by attracting a quality audience. In this 20+ hour eCourse with over a dozen brands to learn from, I’ve revised 9 exercises from the industry’s biggest expert marketers, data analysts, academics, and community managers, to create Community better.
Here's what you can expect...
This is step 1 to your ideal community.
Purchase the eCourse to start optimizing your brand for community success.
Need help convincing your boss?
We’ve put together an email template that worked for others!
We built this course by co-creating several real brands who are still available to you in our Socially Constructed Discord. Get exclusive VIP community access to people who’ve already made their brands magnetic. Get their help as you work through this magnetic brand ecourse.
I totally get you there! Starting a busing is hard—especially when it’s on the back of a Community that takes a while to build.
Here’s what I would do:
Yeah, we anticipated that’d be a problem.
Here’s a template that’s worked for others. You can start your email here, or you can copy/paste the copy below:
Hey [boss],
I’ve been looking at ways to improve our online community and found a course I would like approval to take.
One of the biggest things we’ve been struggling with is [your biggest struggle].
While looking at ways to solve this problem, I discovered an eCourse called the Magnetic Community Brand course, [link to the course], as part of Samantha ‘Venia’ Logan’s eCourse series teaching the Social Science of Community. It caught my eye and excited me because it [will help your struggle how?].
This course dives a LOT deeper into social science than any of the courses I’ve taken before, so in addition to helping us reposition our brand for the community, it will also prepare me for many unforeseen hurdles we’ll run into. It will make me a better Community builder, and I’ll come out of it with a brand dossier we can propose to get all the other departments on board quickly.
The course requires around 20 hours of commitment for $800 dollars, but if we were to consult with her instead, that’s only about 5 sessions. Plus, I’ll get VIP access to her community and free feedback on the dossier if we encounter significant roadblocks or questions.
Please take a look at it, give it some thought, and let me know by the end of next week if we have it in my career development budget. I’m genuinely excited about this! I’ll bring it up in our next meeting!
Regards,
[your name]
Sweet! Thanks for purchasing the workbook! You’re entitled to a special discount the value of the workbook!
I’ve set up some automations to make sure you get access to an exclusive discount on the course so you’re not re-purchasing the book, but if I missed that, please just email me at venia@sociallyconstructed.online, or message me in the Discord 🙂 We’ll work it out there.
In a word: YES!
Start here.
This course is STEP 1 in building a robust community experience. Before you can have a community you MUST have an audience, and a shared goal for that audience to come together around.
Most of the time I see communities fail, it’s because they failed to nail one of these 9 core exercises, and their brand, marketing, and infrastructure got in the way as a result.
So yes, start here.
Great question!
This course is updated via a live cohort training every October, but the eCourse version will only update once every 2 years as that live cohort creates new content and brand examples.
If you purchased the eCourse you will get priority and discount seats to the cohort as well.
The expected lifespan of the recorded eCourse content is about 3 years before we recommend re-taking it, because this industry mosts FAST.
All Communities struggle with engagement and growth, but let me say this as someone in this business for 10 years.
Typically, if your community has an issue, you can track it back to the brand, it’s HIGHLY likely that one of these core brand elements is to blame.
This course is ALWAYS a great idea because it will help you find the problem, convince others it IS a problem, and then fix that problem with little to no red-tape.
We do, indeed!
Because the Socially Constructed Community co-creates our resources we cater to a variety of learning methods.
Live Cohort Course
We update this eCourse annually through a LIVE cohort course every October. If you buy this eCourse you’ll get priority and discounts on the live cohort seat too.
The PDF workbook:
If you’d rather work through the exercises yourself and without an $800 dollar stress-factor, you can get the Workbook on its own for just $200 here! 🙂
Just get the dossier templates:
And if you’re already an expert (we do not recommend this for beginners!) you can get just the exercise dossier template on its own. We provide this for those who already know what they’re doing, but need the dossier to fill out.
This eCourse and all education resources we make are a part of the Socially Constructed Community!
Because we are an iterative community where we co-create together, most of the people there can help you because they had a hand in the resources we make!
If you’d like, absolutely!
You can set up a consultation here.
Typically Magnetic Brand Dossier’s take around 4 weeks to complete because of interviews throughout the proces but it is usually ~25 hours start to finish.
Claim your early bird registration for our live cohort on designing, selecting, and building your Community platform! Course starts May 19th!