What's New?
The Platform Engine Blueprint Cohort now open!
Claim your early bird registration for our live cohort on designing, selecting, and building your Community platform! Course starts May 19th!
Confidently craft a magnetic brand
9 exercises to Attract the perfect audience for your lifelong community
- Craft a winning brand that attracts and keeps your ideal audience
- Build a shared understanding of who belongs in your community
- Create a compelling offer for your product, service or community
- Map out the perfect user journey for ideal community members
What's in the Magnetic brand dossier?
Establish your Need
Write a Mission Statement
Build a Brand Identity
Find Your Perfect Users
Find a Place in the Market
Put Together an Offer
Hone Your Brand Voice
Design the Look & Feel
Sensical User Journey
If you're building a community around your brand this book is for you
New or Growing Business owners
If you have an idea for a product, service, or project & need a brand that attracts users, this is for you.
Accidental Community Managers
If you've built a community already, but you're unsure how to foster its growth, you should start with this book.
Organizations leveraging community
If you've already got a brand and want to make community your competitive advantage, purchase the workbook.
Established Companies looking to rebrand
If you're rebranding to attract the right people and forge a healthier community, download the dossier.
Take a Peak Inside
Access 2 free chapters!
Use the Brand Identity Blueprint to connect your brand mission and values to your product/service, so that your target audience explicitly sees why why they should support your brand.
Humanize your brand voice so that you’re meeting your users with the right tone for where they are in their user journey.
Which Version is right for me?
For experts, quick exercises
or a sneak peak!
- Modifiable PDF templates
- Access to the Discord Channel
- Tips & Tricks to get the most from each step
$15.00
For first-timers who haven’t
built a Community before.
- Modifiable PDF templates
- Exclusive Access in the Community Discord
- Resources, tips & tricks for every exercise
- The theory & why behind each exercise
- Step-by-step instructions for each exercise
- Tips & Tricks to get the most from each step
Hello Measure Summit Attendees!
To celebrate the summit 30% off using code MEASURESUMMIT22 until October 7th!
$200 $140
What is a magnetic brand?
To build community you must first have the right audience
All communities are made of people who share and participate in a common sense of belonging. To build a sense of belonging you should start by collecting people with shared interest and values. This is exactly what a magnetic brand does.
What is an Audience?
A particular demographic or psychographic group of people who have an shared common interest in, or who are the target of a marketing or public relations, campaign.
what is a Community?
A unit of culture in which a defined group of people of any specific size share a set of common attitudes, values, goals, experiences, practices, and artifacts with each other.
What is a magnetic brand?
A brand that is capable of, but has not yet turned any target audience into an established community, by attracting people with a vested interest in the brand, encouraging them to share that interest with others, and forging an increasingly intimate relationship between users.