How will you impact the lives of your members?
Tweak your current brand, or build a new one that attracts a target market that can relate, connect, and affiliate with your brand’s mission and identity.
Point your marketing dollars toward filling your community by seamlessly integrating your campaigns with your community strategy, for a more engaging onboarding experience.
Design and compile a strong measurement system that makes sense and tells your stakeholders a complete user journey, so you can get away from ROI and focuses on community health.
Build a magnetic brand that allows your target audience to affiliate with your brand so much, they take action to help you, so you’ll always know exactly where you need to put your next dollar.
Build a healthy work-life balance between sponsors and your audience by creating an intentional growth strategy so you can get back to building authentic connection with your audience.
Leverage and prove the ROI of your community, while still embracing your community’s unique chaos, so you can focus on forging better connections and learning from them.
Augment the behavioral metrics you’ve built, and go occasional (rare) surveys, to highlight the value of your brand community with community health metrics.
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